Green Current came to me with a clear vision: renewable energy that feels natural, accessible, and grounded in everyday life. They wanted a brand that reflected their mission—to bring clean, reliable energy solutions like solar panels into more homes, without the jargon or intimidation.

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We built a visual identity rooted in earthy greens and soft tones, inspired by nature but with a modern edge. The logo and supporting elements are calm, clean, and confident—designed to feel at home on a rooftop panel, a local flyer, or a digital ad campaign.

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The tagline “Power rooted in nature” shaped the entire direction: warm, trustworthy, and quietly powerful. The end result is a brand that feels approachable but purposeful—helping Green Current stand out in a space that's often cluttered and corporate.