How do you make a new educational programme stand out before it even launches? You build a brand that’s as bold, smart, and engaging as the students it’s made for. Over four months, I teamed up with Imagine Learning to bring their latest programme to life—one worksheet, one manual, one eye-catching promo at a time.

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From teacher guides that actually want to be read, to student materials that feel more like fun than schoolwork, everything was designed to be clear, engaging, and on-brand. Each subject had its own brand, so the challenge was to keep things consistent while letting each topic shine in its own way.

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We also went beyond the classroom—designing scroll-stopping social media ads and promotional materials that sparked interest before the first lesson even dropped. The result? A brand that’s ready to educate, inspire, and make a seriously strong first impression.