Meridian got in touch right at the beginning of their journey. They needed a brand that felt considered and high-end—something that would appeal to clients looking for more than just a yacht, but an experience. The brief was clear: keep it elegant, but not overcomplicated.

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We started with the foundations: a logo that felt timeless, a colour palette with a sense of calm and confidence, and type choices that quietly did the job. From there, the brand came to life through stationery, printed materials, and digital bits—all designed to reflect the attention to detail and professionalism Meridian brings to every charter and brokerage.

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It’s been a genuinely enjoyable collaboration, and one that’s grown with the business. The final result is a brand that feels just right—refined, reassuring, and built to last, much like the yachts they sell.