SoLuna Fitness, a personal training brand dedicated to empowering women, needed a brand identity that reflected its mission to break down barriers in the traditionally male-dominated fitness industry. The goal was to create a visual presence that felt both welcoming and strong, highlighting fitness as something accessible, empowering, and enjoyable for women of all backgrounds and fitness levels.

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The challenge was to develop a brand that communicated strength, confidence, and inclusivity without feeling intimidating. Using soft yet bold typography, a balanced colour palette, and fluid graphic elements, I created an identity that embodies both approachability and empowerment. The final branding captures soLuna Fitness’ commitment to making fitness a safe and inspiring space for women, helping the brand stand out as a supportive, empowering voice in the fitness community.