5 Design Trends for Local Businesses in Hampshire This Summer (2025)

As we move into summer 2025, local businesses in Hampshire — from independent cafés in Winchester to boutique shops in Southampton — are finding new ways to stand out with fresh, thoughtful design. Whether it’s through vibrant branding or eye-catching print, staying ahead of design trends can help your business make a stronger connection with your audience and postion you at the forefront of the local market.

Here are five graphic design trends that are making waves across Hampshire this summer — and how you can use them to elevate your brand.

Colour Palettes

This summer, we are defiantly seeing a trend with natural colour palettes. We’re seeing bright, optimistic colours like coral, sky blue, and citrus yellow paired with earthy greens and neutrals. This combination reflects both the typical vibrancy of summer with a more nature inspired tone, which is particularly good for more rural Hampshire businesses.

You don't need to update your whole brand to cash in on this trend. Creating a summer marketing campaign using this colour palette to add a seasonal twist to your standard marketing can be really effective and add an extra point of interest to your summer promotions.

Minimalist Branding with Purpose

Less is still more — but with more meaning. In 2025, minimalist design is evolving to be cleaner, bolder, and more strategic. Logos and layouts are being stripped back, allowing typography and colour to take centre stage while telling a story.

This trend is ideal for professional services, wellness brands, or businesses looking to position themselves as modern, confident, and refined.

Branded Illustrations & Icons

Custom illustrations and icon sets are replacing generic stock imagery. These unique elements help brands feel more human, playful, and recognisable. Whether it’s a set of icons for a website or bespoke graphics for packaging, businesses are investing in design that feels tailor-made. Custom icons or illustrations can help you emphasise and communicate important messages, whilst also adding a bit more character and fun to your brand.

This is especially effective for Hampshire-based creative brands, children’s services, food producers, and tech startups looking for to create a more approachable and human centred feel.

As we head into summer, lots of businesses are about to run into a busy period. With school and sun (hopefully) being out, menaing more people take time off, opening up a lot of space for leisure businesses to take full advantage. Lots of events like food festivals etc. are also running across Hampshire, opening up a new space for lots of catering and food based businesses. To capitalise on this busy period, businesses may want to consoder running seasonal marketing campgins, ustilising some of these growing trends. The great thing about a branded marketing campaign is it give room to play around with the branding, introduce new colours, perhaps even some illustrations that can be exclusive to the campaign, businesses can still capitalise on these design trends, without impacting their overall branding.

If you want to discuss a marketing campaign and ideas for summer promotions, Next Chapter Creative are on hand to help. Get in touch to discuss your business.