How Guernsey Businesses Can Elevate Their Brand with Professional Print Design

When it comes to branding, Guernsey might be a small island, but its print design impact is anything but small. High‑quality magazines, brochures, and business collateral are still powerful tools for connecting with clients—even (or especially) in our digital world.

Print Design Still Matters

Take Business Brief, the Channel Islands’ leading business magazine—4,000 printed copies per edition, with around 3,500 readers monthly. That kind of consistent exposure reinforces professionalism and credibility for Guernsey companies.

Or look at Gallery Guernsey, a lifestyle magazine catering to affluent 20–50-year-olds, printing 6,000 monthly copies on top of strong digital reach. Their success proves there's still real appetite for quality print among Island residents.

Why Print Design Elevates Your Brand

• Tactile Trust – A well-designed brochure, magazine, or report feels more substantial than a screen.

• Authority & Reach – Being featured in trusted publications like Business Brief instantly builds credibility.

• Unmissable in local contexts – Leaflets or posters in community hubs or tourist spots help you stand out in-person.

How Guernsey Businesses Can Leverage Print Design

• Advertorials in Local Magazines - Contact Magazine (published by the Guernsey Chamber) distributes 100% to business members and local institutions, twice yearly, reaching key decision makers. Imagine a full-page feature showcasing your branding services to everyone in one go.

• Branded Reports & Brochures - Professional reports add signals of credibility. Businesses – from estates to hospitality groups – use printed annual reports and guides to communicate authority and attention to detail.

• On-Island Retail Collateral - Leaflets and banners at tourist hot-spots or the ferry terminal (e.g., printed via Printed in Guernsey, who produce everything from banners to branded merch) get noticed—especially when designed clearly and stylishly with strategy.

Why Print Design Still Matters in a Digital-First World

In an age where our inboxes are overflowing and we scroll past hundreds of ads without a second glance, print design is quietly making a powerful comeback. Why? Because it's tangible.Unlike digital ads that you can click away from in a split second, print materials demand attention. Whether it’s a beautifully designed magazine, a high-end brochure, or even a thoughtfully crafted business card—print makes people stop, look, and engage.

Physical = Memorable: Studies show that people are more likely to remember a brand after engaging with printed material. According to a study by Canada Post, direct mail requires 21% less cognitive effort to process than digital media—and leads to a stronger emotional response.

Less Competition: With so many businesses going fully digital, print gives you an edge. A well-designed flyer or catalog in someone’s hand stands out far more than another social ad in a feed.

A Lasting Impact: A brochure might stay on a desk for weeks, while a digital ad disappears in seconds. This gives your brand more time to be seen, read, and remembered.

Builds Trust and Credibility: Professionally printed pieces send a message: your business is established, thoughtful, and here to stay. It communicates quality—something consumers are craving in an era of fleeting content.

Guernsey businesses benefit hugely from well-designed printed materials—not just for communication, but for credibility. With readership of 6,000+ copies monthly, locally trusted publications like Gallery and Business Brief show just how impactful print still is on the island.

If you’re aiming to elevate your brand with polished print design, whether a magazine, brochure, or menu—I’d love to bring your vision to life. Feel free to get in touch!