Why Your Logo Looks Blurry (and How to Fix It)

We’ve all been there. You got to add your new logo onto your website, social media, or business card… and instead of looking crisp and professional, it’s fuzzy, pixelated, or just a bit “off.”

It’s frustrating — especially if you’ve spent time getting your brand just right. The good news? A blurry logo isn’t a life sentence. The fix is usually simple once you know what’s causing it.

You’re Using the Wrong File Type

One of the biggest culprits is file format.

• Raster files (like JPGs or PNGs) are made of pixels. If you stretch them bigger than they were originally, they’ll look fuzzy.

• Vector files (like SVG, AI, or EPS) are made of lines and shapes, so they can scale up to any size without losing quality.

  
  

Quick fix: For print, use a high-resolution PDF, AI, or EPS file. For websites, use an SVG if possible — it’ll stay sharp at any size.

The Resolution Is Too Low

If your logo is saved at 72dpi (dots per inch) but you’re trying to print it, it’ll look fuzzy because print needs a higher resolution — usually 300dpi or more.

Quick fix: Ask your designer for high-res versions specifically for print and web. They’re not the same thing!

Social Media Is Compressing It

Platforms like Facebook and Instagram squish your images to save space. Sometimes that means your logo comes out looking less than perfect.

Quick fix: Upload your logo at the exact size they recommend for profile pictures or banners. That way, the platform won’t have to resize it.

You’re Seeing It on a High-Res Screen

On a Retina or 4K display, a low-res image will look even more pixelated than normal

Quick fix: Use “@2x” or high-resolution exports for web so they stay crisp even on any screen size.

The File Got Screenshot or Re-Saved Too Many Times

Every time you save a JPG again, it loses a little quality. If your logo came from a screenshot or a “right-click and save,” it’s probably been through too much.

Quick fix: Always start with the original file from your designer, not a version saved from social media or a website.

A blurry logo isn’t about your brand looking bad — it’s about using the right file, in the right size, for the right purpose. Once you’ve got the correct formats and resolutions, your logo will look sharp everywhere from a giant billboard to a tiny phone screen. It is important to ensure you have high-quality files of the logo so that you alwyas have a sclable version. Ideally, you should alywas have the orignal design file provided by the designer as well, so oyu can access vector copies of the logo. A pdf should also be an accessible vector of the logo, so it is alwyas best to use a pdf file for printing if you can.