Natalie didn’t want your typical gym-vibe brand—no shouty slogans, no heavy metal fonts, and definitely no six-pack stock photos. SoLuna Fitness is all about real, approachable training for real women. Think strength, support, and a whole lot of encouragement.

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She came to me wanting a brand that would feel welcoming, especially to women who might feel overlooked or put off by the traditional, male-dominated fitness scene. Together, we created a look and feel that’s calm, empowering, and totally hers.

The branding is soft but confident—reflecting Natalie’s warm approach and the strong community she’s building. From the logo and colour palette to social graphics and client materials, everything is designed to make her clients feel seen, supported, and inspired to move.