Southampton Stringing

What started as a part-time gig with a budget logo and a dream quickly grew into something bigger—and it needed a brand to match. Southampton Stringing was ready to step up its game, and I was brought in to give the business a fresh new look that served up serious first impressions.

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The goal? Create a brand that felt as professional and precise as the stringing work itself, while still nodding to the sport at its core. I designed a sleek new logo and visual identity, drawing inspiration from the bold colours and clean lines of the tennis world.

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The result is a polished, confident brand that reflects the business’s growth—and sets the tone for everything from rackets to relationships with new customers. Because when your strings are tight, your branding should be too.